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Bridge Factory was hired by Align1 Solutions to create the first and only chair to blend true spinal support and dynamic body movement. The Muuv chair incorporates proper back posture with active dynamic movement for stretching and core building exercises. The unique dynamic movement allows the users spine to move in three ways: Flexion-extensions, Side bending and rotating.
With the shared understanding that the human body was never intended to sit for multiple hours in one position as is required by so many careers today, the underlying principle of the Muuv Chair innovation, is that it becomes a human “Posture Coach”. This means that the patented Muuv Chair facilitates healthful movement while simultaneously providing seating for accomplishing practical work, and in so doing, accelerates the user’s concentration, sense of well being and overall physical functionality.
The chair’s function and design where developed using the direction from experts including physiotherapist and seating experts along with insights from a research study that uncovered the needs of active professionals.
Bridge Factory worked with Canadian Tire to re-design the visual brand language for the Mastercraft Maximum family of tools. In addition, Bridge Factory developed internal ‘tools’ and ‘rules’ to allow Canadian Tire to maintain a consistent visual language over time and in new products.
The Mastercraft Maximum visual brand language is intended to connect with the professional tool user supporting the lineups spec as a pro grade tool. Aggressive in nature, the Maximum language inspires the user and instills confidence in the tools abilities. Faceting is precise and protective “X-oskeleton” design elements help ensure user confidence.
Elegant & modern update to a classic design.
Bridge Factory was hired by Global to create a modern version of the classic sled seating design. The Lite seating series is a blend of refined metal work with a beautiful ribbed mesh covering that is offered in an array of contemporary neutrals and chromatic hues.
The Lite chair’s diverse range of fabric options, frame and arm options create an aesthetic that can be matched to a variety of Global’s existing seating and furniture lines. The Lite chair’s unique mesh and frame construction provides a comfortable, hammock style sit. With it’s light and modern aesthetic, the Lite chair is a versatile seating offering for the modern office.
The Harmony Magic Mouse
However beautiful, the Magic Mouse’s diminutive size is a total pain for many people. The Harmony Magic Mouse support brings together unique functionality and comfort in a unified aesthetic product design solution. Addressing the ergonomic challenges of the Magic Mouse, the Harmony supports its benefits while reducing hand strain, specifically in the problem area of the outer 2 fingers. Simply snap it to the feet of the mouse to give your hand the ergonomic support it needs.
Bridge Factory worked with 9to5 Seating to design an aesthetic driven family of seating. The Cydia family of seating has received much industry attention and has helped to elevate 9to5’s status as a design forward player in the mid-level contract market. Including a highback task chair, low back task chair, lounger and accompanying side chairs, the Cydia family offers a holistic solution for the office.
The Bridge factory designers took inspiration from the lightness of a butterfly wing for the Cydia’s airy frame. Building on this inspiration, Bridge Factory also defined the branding for the Cydia family. Cydia itself means “butterfly” in greek and the icon is a direct translation of the frames inspiration.
In it’s launch year, the Cydia chair won the inaugural InteriorDesign Hip award. The Cydia was selected under the Budget Minded Category, a product or collection of exceptional value. “Inspired by the shape of a butterfly wing, Cydia combines elegant design with progressive manufacturing technology to provide the best of form and function.”
Craftsman Garden Tools
The comfortable elegant form and robust functionality of the Craftsman set was designed through a series of user interviews, prototyping and validation sessions making it a well designed, human centric product line. An interchangeable ergonomic handle and a set of three robust, cast aluminum heads can be swapped through a custom designed locking mechanism providing a secure connection that communicates quality.
Bridge Factory fully designed this product from the ground up including aesthetics, prototyping and mechanism development.
Bridge Factory was hired by Eyecarrot to redesign the Wayne Saccadic Fixator: the standard for testing, evaluating and developing accurate rapid-eye coordination, spatial integration and reaction times.
Bridge Factory’s productdesigners have redesigned the historic OMS test to include:
New aesthetic – a new updated modern aesthetic creating a more impactful experience for both patient and medical practitioner.
Sports training – Athletes, coaches and trainers can integrate personalized tracking into their vision training.
New Tests – The New Binovi Saccadic Fixator can integrate a broad range of new and customized tests.
Integrated technology – Biinovi Saccadic Fixator shares data with Eyecarrot’s suite of products making patient testing more integrated.
Bridge Factory was challenged by Spinmaster to help determine why one of their coolest toys was facing large returns and declining sales.
Working in collaboration with the Airhogs internal team, Bridge Factory conducted an interactive research study into the way that children play. From our findings we provided design and experience direction in the form of a collaborative ideation session with the Spinmaster design team. The design team and Bridge Factory staff were presented with actionable insights (translated research findings) and play scenarios to create new creative and unique play experiences within the tangible framework of the Spinmaster business. In addition, we provided a clear and concise set of actionable insights to allow the internal design team at Spinmaster to further develop resonant solutions after the project was complete.
Since the project was completed, many of the actionable insights and new play experiences have been put into action lowering return rates for the Airhogs toy line up.
Bridge Factory was hired by Urban Cultivator to create design concepts for the next generation Urban Cultivator Residential and Commercial product line. The next generation products feature fully automated growing environment for a number of different plants and are controlled through a smart phone or tablet.
Cuisinart Gourmet Barbecue
Bridge Factory’s industrial designers conducted an in-depth user research (ethnographic) study and conducted a trend study to uncover insights of backyard Urban barbecue cooking. The Cuisinart Gourmet series of grills are designed to deliver precision & performance to backyard barbecuing.
Drawing inspiration form high-end cooking appliances, the confident lines, quality materials and precision detailing communicate a professional cooking experience. The Cuisinart Gourmet Barbecue line of products is highly featured and includes a cast grill surfaces that provide precise, even heating across the entire cooking surface.
To help establish design consistency across consumer product segments we were asked by Kodak to help define a new visual product language through inspiring new industrial design. We worked closely with the internal product development team leading them through creative and interactive design sessions to leverage their expertise and build engagement to allow them to maintain the VBL post project.
In addition, Bridge Factory produced a set of design guidelines to further steer product consistency in the future, while still allowing for progress and development. Design guidelines defined not only the industrial design of future products, but the user interface and holistic user experience of the products.
The Dignity Toilet
Global figures that describe the lack of water and sanitation services are alarming. More than 1.1 billion people do not have access to improved drinking-water supplies. Lack of sanitation is an even larger problem; an estimated 2.6 billion individuals live without improved services. This lack of sanitary facilities has led to several problems. In the rainy season, when clean drinking water should be plentiful, the majority of a 3rd world rural water supply can be contaminated by waste. Drainage and run-off including excrement can enter residences; contaminate entire ground water tables, wells and swimming areas. Such close contact to contaminated water leads to diseases such as diarrhea, skin disorders, typhoid fever and malaria.
Bridge Factory decided to tackle this challenge and entered the HIDO (Humanitarian Industrial Design Organization) toilet design competition. The result of our efforts is the Dignity toilet that took first prize in the international competition. The Dignity toilet provides not only an innovative product solution and an empathetic approach to both its design and function.
The Dignity toilet provides sealed, sanitary storage for solid waste for three people for approximately 7 days. After that period, the toilet is removed from it’s dock and taken to a pre-determined, communal area, down stream from the water supply. The Dignity toilet’s unique internal mechanism allows it to then be manually augered into the soil where it evacuates it’s contents, agitates and mixes the waste with soil, burying it in the ground for quick decomposition. This approach helps to achieve two goals:
1. As the dignity toilet needs only to be maintained every 7 days, rather than after every use, the community is much more likely to comply with safe and sanitary disposal.
2. By utilizing a composting method for the waste a water and sewage infrastructure is not required, decomposition takes place much quicker and unsafe conditions do not linger.
The Dignity toilet represents a change in the way we approach third world sanitation and waste. It is a system that relies on community compliance, not creating an infrastructure, to solve a communal issue. It is a product that inspires pride in its owners, not a disposable commodity, to inspire its use. Through this empathetic approach we respect not only the issue at hand, but the people affected.
The Nourish Chair
In creating user-centric patient seating, the “users” go far beyond the patient alone. Constant interaction with healthcare providers, facilities workers and family members round out the definition of true user-centric medical seating. The Nourish line of patient seating addresses the needs of all users in the healthcare environment at an accessible price point making it an unique and compelling industrial design solution.
The Nourish chair has a simple to use transfer arm addressing the needs of both patients and healthcare providers. A normal scenario involving patient seating is transferring the patient from the chair to a bed, wheelchair or differently purposed chair. To achieve this, medical seating typically either does not have armrests (inhibiting comfort) or the caregiver must lift the patient up and over the armrest, a difficult process endangering both the patient and the caregiver. The specially designed transfer arm on the Nourish chair allows the caregiver to easily, with one button, swing the armrests back and out of the way while still providing the patient with the comfort of an armrest.
The healthcare environment is fast paced and furniture within it is constantly moved to make space and avoid safety issues. A rear mounted handle and tucked away wheels allow caregivers and facilities staff to easily maneuver the Nourish chair (with or without a patient) within the environment. In addition, much of the material commonly used in seating has been stripped away, lowering the Nourish chair’s weight relative to other seating options. This deconstructed approach also makes it easy for facilities staff to clean under the chair, helping to maintain cleanliness and minimizing hazardous scenarios.
The Nourish chair has an active and motivating aesthetic. Light in visual weight and forward in movement, the Nourish chair suggests springing the patient up towards health. The contoured back of the Nourish chair immediately communicates its refined comfort while the large diameter tubular legs suggest stability and safety, important traits to the patient.
Bridge Factory worked with Canadian Tire to define a consistent visual brand language for the Motomaster line of products. To support Canadian Tire with future product development under the Motomaster brand, Bridge Factory implemented a development guide to help them easily spec and design products consistently.
The Motomaster language is intended to be purposeful suggesting dependability. Building on the time tested colour scheme of the Motomaster brand the new language connotes heritage and trust.
Bridge Factory conducted and in-depth user research study to uncover the unmet needs on the outdoor grilling market. The Coleman Evenheat grill is the result of peoples base needs and desires around outdoor cooking. It is a no-nonsense grill that works. In a value driven market where baseline ability has been traded for price and gadgetry, the Coleman Evenheat grill concentrates on the key functionalities and aesthetic design cues that provide and communicate performance and dependability.
A cast grill surface inspires trust in the Evenheat’s durability. Coupled with newly developed burner technology, these features provide more even heat distribution across the entire cooking surface. Cast lid sides, robust connection points and quality materials provide tactile feedback to the sturdiness and quality of the grill. Newly developed technologies, like a digital fuel gauge and Insta-Start igniting provide the user with the trust that the Coleman Evenheat grill will always be ready to deliver, in turn allowing them to provide.
With new functional components and an enhanced design that delivered even heat distribution, reliability, and durability, Canadian Tire launched the new barbecue grill under the Coleman brand as the Coleman Even Heat Grill in 2010. Grill sales skyrocketed, substantially surpassing expectations, with line extensions in 2011 selling out just weeks into the grill purchasing season. Awarded the 2011 International Good Design Award, the grill continues to enjoy tremendous consumer reception and success in the Canadian marketplace.